Sephora

Wellness Boosts - Spring 2019

If 2019 trends taught us anything, it’s that there is no beauty without wellness. Sephora rolled out a wellness focused campaign encouraging shoppers to up their routine with beauty-boosting supplements. Sephora provided wellness concerns a customer may have, and we crafted a campaign to hit several key areas of focus. The goal was to introduce Sephora as a wellness destination and create an emotional connection to the brand. The results far exceeded benchmark for interaction rates.

This first unit serves as a full screen takeover that opens asking the user to answer a question. The user gets to control their experience by dragging and dropping a wellness concern they’re looking to boost. Based on that answer, the user is served a specific product. The unit is tied together with custom background created with elements and ingredients related to the wellness products

The next ad is a mobile only unit that has three states; it opens with a short-animated teaser to catch the user’s attention. From there, the user can expand the ad into a full screen product carousel with shoppable CTA’s.