Aerie

Holiday Gift guide - winter 2019

For the holiday season, Aerie wanted a unique & fun way to engage their digital friendly audience while presenting their new holiday offerings. We created a multiple touchpoint campaign that would build a brand connection, display beautiful lifestyle imagery and drive users to site.   

In order to target and engage a young audience we developed an interactive quiz that would present the user with the perfect gift. Through a series of questions, this ad is able to convey the brand message as the user learns there is something for everyone.

Finally, we tied the campaign together at the lower stage of the funnel with an additional consumer touchpoint. This enhanced 250x250 standard is the next ad in a strategic sequence that retargets previous viewers and drives the user to purchase.