Eddie Bauer
Holiday gift guide - winter 2019
Eddie Bauer consistently delivers a beautifully shot & developed holiday campaign — they came to us wanting a unique & interactive way to market it. Between the months of November through January, we crafted a two-unit campaign to deliver their needs. The goal was to showcase their curated 2019 Holiday Gift-Guide in a way that was engaging and shoppable.
This first unit begins as an expandable bottom banner. Once expanded, the unit opens to the hero image along with three large category boxes on the right side. If the user clicks a category to explore, the corresponding shoppable product carousel opens. Each product has its own “Shop Now” button, but there is also a prominent “Shop Full Guide” CTA present on the bottom right of the unit at all times. The user experience is clean while presenting a lot of products.
Mobile Display
Our next proposed ad was a scrolling unit that reveals itself as the user moves down the webpage. Consisting of the same creative, this unit serves to reach viewers within their browsing content.