Sephora

Super Ingredients - Spring 2020

Skincare can be overwhelming — there are hundreds of products promising hundreds of outcomes, but what ingredients actually work towards those promises? Sephora launched a new campaign in the Spring of 2020 focusing on Super Ingredients. They wanted interactive shoppable units that, most importantly, could serve as an educational tool.

This first unit serves as a full screen takeover, providing a lot of real estate for imagery and information. Our goal became showcasing multiple products with hotspots alongside their corresponding super ingredient. Once the user chooses a hotspot, a new frame opens revealing the skin concern the super ingredient best treats along with product details and shoppable CTA.

Our next proposed ad was a scrolling unit that reveals itself as the user moves down the webpage. Consisting of the same creative, this unit serves to reach viewers within their browsing content.