Eddie Bauer

Tough as Weather Outerwear - Winter 2019

An obvious high-selling item in Q4 is outwear, and Eddie Bauer is a top retailer. Hoping to amplify their standard digital ads, they asked for rich display units that could feature their top selling outwear for both men & women. The goal became to create an immersive experience for the shopper that developed an emotional connection to the brand, positioned EB outwear as durable, and drove viewers to purchase.

The first unit expands to a full screen canvas that allows the user to choose whether to explore men’s or women’s items. From there, the unit opens to an interactive product carousel that features multiple assets & product details through an attractive & animated layout.

Our next proposed ad was a scrolling unit that reveals itself as the user moves down the webpage. Consisting of the same creative, this unit serves to reach viewers within their browsing content.