CoverGirl
Clean Beauty Foundation Milk - Spring 2020
Cover Girl was looking to launch a new clean beauty foundation with a few high impact display units — our goal was to showcase their featured campaign model, Lili Reinhart, along with product shots and details. Through fun animation we captured the users’ attention and drove them to site, which was the brands main KPI.
The next ad is a mobile only unit that has three states; it opens with a short-animated teaser to catch the user’s attention. From there, the user can expand the ad to learn more and shop.